dimensions and spaces

Lamborghini is offering a complete relaunch of its booth in Geneva. In collaboration with Vierwerken and Braunwagner, we took over the entire lighting and audio design. Likewise, we were able to commission a new framework contract service provider on behalf of Lamborghini, who will look after all international exhibition stands with AV material.

Furthermore, we took over the complete specialist planning and the project management on site to ensure proper technical implementation.

The construction of the booth was almost 3 weeks including rehearsals for the press days. The entire rig structure had a total weight of around 20 tons. Special elements were the ceiling modules with LED lighting produced by the boothbuilder, which were integrated into the general lighting control. The vehicles had to be illuminated with ARRI 18 in order to generate the necessary brightness with daylight quality.